Sunderland-born and bred Tony Briggs began his career as a freelance photographer and director working for London record companies Acid Jazz, Go Discs, MCA, Universal and the London style magazines; i-D, The Face and Dazed & Confused.

"Tone has had the Midas touch all along, doing the first portrait sessions for Sacha Baron-Cohen, Kate Moss and Jimmy Carr. They no longer return his calls. Still, many do and he has consistently worked with some of the world's finest comedians, sporting heroes, musicians and actors for some of the world's leading publications and agencies."

TV appearances have included a commercial endorsement for Carl Zeiss, appearing as a mentor in BBC2's acclaimed documentary series 'Apply Immediately' and the 'I am PC' campaign for Microsoft. Awards include 'London Photographer of the Year'.

He continues to work with selected agencies and performers, shooting commercials, digital content and stills campaigns.