Antony Mark Briggs, Sunderland born and bred, moved to London after leaving Newcastle College of Arts & Technology in 1985. His first break was working full-time for the BBC in 1988.

Fired from the Beeb in 1989, he began his distinguished career as a freelance photographer. He spent most of his early career working for London record companies; Acid Jazz, Go Discs, MCA and the London Style Magazines; The Face, ID, Dazed and Confused and went on to shoot the first major fashion stories for Loaded, helping kick off the Loaded phenomenon.

Tone has had the Midas touch all along, doing the first portrait sessions for Sacha Baron-Cohen, Kate Moss and Jimmy Carr. They no longer return his calls. Still, many do. He has consistently shot some of the UK’s finest comedians, sporting heroes, musicians and actors and of course, his personal heroes, Paul Weller, Ocean Colour Scene and kestrels.

Various TV appearances include a commercial endorsement for Carl Zeiss, as a mentor in BBC2's acclaimed documentary series Apply Immediately and most recently in the I AM PC Campaign for Microsoft.

Numerous awards and commendations include the Northern Rock Building Society School Photography Competition 1979 - 1st, 2nd and 3rd (His Mam made him give back 2nd and 3rd) and more recently, London Photographer of the Year 2004.

He continues to work his ‘quirky and irreverent’ style with some of the world’s top agencies and performers.

As Eric Morecombe once said ‘You don’t have to miserable to be serious’